Andy Booth launches for high-end domain brokerage

Second brand aimed at high-end buyers., Andy Booth’s latest domain brokerage brand.

If you’re going to sell premium domains, it’s helpful to use premium domains yourself. Or two premium domains.

That’s the strategy domain investor Andy Booth is taking.

He started using for his brokerage last year. Now he’s adding as a high-end brokerage. The idea is to segment customers and attract buyers with six-figure budgets to the Imperial brand. It certainly comes across as a luxury brand (with a luxury logo, too).

The two brokerages are distinct from Andy’s brother James’ service at

Perhaps Andy will experience the same “problem” that James did. James changed his brokerage name to Phenom, only to have to change it again when he sold

Then again, changing brands isn’t a big deal when the price is right.

Post link: Andy Booth launches for high-end domain brokerage

© 2020. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) Latest domain news at Domain Name Wire.

Credit: Original article published by Domain Name Wire.