Domain rebranding: Aunt #Jemima is now “Pearl Milling Company”

Domain rebranding should faithfully match any corporate brand changes and in the case of Aunt Jemima, it’s all in. Quaker Oats has officially changed Auntie into a corporation, by giving its iconic brand the name “Pearl Milling Company.” It is the start of a new day: Aunt Jemima is now Pearl Milling Company. Though the […]

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