Donuts goes with bland, forgettable, for new company name [rant]

 DomainIncite.com: What is it with domain name companies and their terrible brands? Donuts is now Identity Digital Inc, the company said today, with the Donuts and Afilias brands being retired. The new name was chosen “to reflect better the commitment to helping customers find, grow and protect their authentic digital identities” the compan…

Credit: Original article published by Domaining.