New TLD trends in November 2020

A look at new TLD data from last month.

There were about 32.3 million domains registered in new top level domains as of the end of November, according to nTLDStats.com. That’s down from around 33 million at the beginning of the month.

Let’s take a look at the data, including some supplemental information from Donuts.

The top 8 top level domains each have over 1 million registrations. These top strings have something in common: dirt cheap first-year registration prices. Low prices attract scammers and spammers, plus some bulk domain investors as well. Some end users are thrown into the mix.

That doesn’t mean these cheap strings are bad strings, though. And they can get traffic. I own a .work domain that has generated over $10 in parking revenue this year, more than covering the registration cost. (.Work is #10 at nTLD stats.)

Domain name registry Donuts published data last week about its sales and trends in November. The company has over 240 strings as is a good bellwether for new TLDs.

The company lists the 20 most expensive premium domains sold through the channel, led by Symphony.live. Donuts doesn’t publish the prices but registrar checks suggest the top names on the list have an annual wholesale renewal of around $600 or so, and the bottom names are closer to $200.

One thing is clear from the data: .live is one of Donuts’ top domains. Not only is it the most registered Donuts domain with over 500,000 registrations, but 17 of the top 20 sales last month were on the extension.

So this isn’t just about the low first-year registration cost (about $2 at some registrars). .Live makes sense as companies move their businesses online, offering live concerts, conferences, etc.

On the aftermarket front, NameBio reports:

Go.link $26,000
VK.shop $25,000
One.link $9,467
Fantasy .club $8,000
3M.club $7,500

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